Hawaii Resort Hotel as it used to be called had a big issue when it was promoted at exhibitions abroad. People believed that the hotel was located in Hawaii.
So the owners of the hotel decided to rename it to GrandResort and Ecastica was incharge of the rebranding. The new brand vision was to give emphasis that GrandResort is a 5 star luxury hotel based in Limassol, Cyprus. Ecastica redesigned the logo, all brochures, stationery and printing material.
When Russian Commercial Bank came to Ecastica’s offices, the bank was only dealing with corporate clients. They wanted to expand their market share. Ecastica refreshed the logo and created a brand style guideline book. It was very important for the bank to ensure consistency across all visual communications in Cyprus and abroad. Ecastica designed all stationery, flyers, brochures and came up with new advertising and promotional ideas.
