4 Tips to increase authentic connections on Instagram

#1 Brand Soul essence is your USP (Unique Selling Point)

A brand is an overall experience for the client, the fonts, the colours, the words you use and images you choose to project is what your customer will experience and remember. The customer can feel instantly what your business is about based on what you show them.

Be aware, you only have 3 seconds to show them who you are.

Don’t waste your time growing followers before you make an outstanding account with a clear message

#2 Emotions

Emotions are connected with images, emotions is what make people take action. The right image for the right brand has to give the right emotion.

You need to figure out what feelings/emotions you want people to feel while they view your account e.g. attraction, joy, power, cosy, ease, business like, inspiration, empathy, nostalgia, professional etc

Emotions are connected with images, emotions is what make people take action. The right image for the right brand has to give the right emotion. 

#3 Captions that Connect

Your captions need to be authentic and special. Consider your followers, how you can relate to them. To maximize the potentials you need to connect with your followers, you have to make them fall in love with you.

#4 Hashtags

• Create your own hashtags, when people interact with it:

• Like it

• Comment on it (if you do leave thoughtful comments- not short and generic)

• Re-post it

• Feature it on your website

Don’t forget that to appear on Search Results always add a location tag or hashtags to your posts (best to have 9 hashtags)